Stealth Marketing ステルスマーケティング

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Dec 27, 2017 21:48
Stealth marketing is a way of advertisement that people who are realated to companies promote their products on their SNS as if they pretend to be ordinaly consumers.

They get paid by the companies.

Stealth marketing is abbreviated as ステマ, "stema" in Japanese.

Even though some TV personalities were suspended of stealth marketing, this kind of advertisement still can be seen on SNS.

If a celebrity is influential, consumers are easily convinced that procucts are efficient.
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